00866nam a22001697a 4500040003600000082001500036100004100051245014600092260003500238300003100273500014300304500004000447500004200487502005500529546001200584650010000596  cRiphah International University  a658.8bJUN  aJunaid Shahid Hasni, Muhammad (8081)  aThe role of internal branding in creating strong and positive customer based brand equity through organizational loyaltyba comparative study  aIslamabadb(unpublished)c2013  av, 89 p.b: ill.c; 29 cm.  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aIncludes bibliographical references  aThesis supervisor: Dr. Hummayun Naeem  aThesis (MS)--Riphah International University, 2013  aEnglish  aMarketingvOrganizational reformsvBrand namesvTrade markvProduct qualityvManufacturersvFMS