TY  - BOOK
AU  - Junaid Shahid Hasni, Muhammad (8081)
TI  - The role of internal branding in creating strong and positive customer based brand equity through organizational loyalty: a comparative study
U1  - 658.8 
PY  - 2013///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Organizational reforms
KW  - Brand names
KW  - Trade mark
KW  - Product quality
KW  - Manufacturers
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Includes bibliographical references; Thesis supervisor: Dr. Hummayun Naeem; Thesis (MS)--Riphah International University, 2013
ER  -