@book{17432,
	author = {Waleed Hassan, Muhammad (13931)},
	title = {Impact of brand consciousness and in-store promotions on impulsive buying},
	publisher = {(unpublished)},
	year = {2016},
	address = {Islamabad},
	note = {Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences.}
}