Waleed Hassan, Muhammad (13931) <br/><br/>
Impact of brand consciousness and in-store promotions on impulsive buying  moderating role of purchasing power and consumer emotional intelligence 

 - Islamabad  (unpublished)  2016 
 - 61 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences.  Includes bibliographical references  Thesis supervisor: Mubashar Hassan Zia 
<br/><br/>Thesis (MS)--Riphah International University, 2016 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Brand consciousness--Sales vendors--Purchasing power--Tied purchasing--Consumer cooperatives--Consumer intelligence--Consumer goods--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAL