Impact of brand consciousness and in-store promotions on impulsive buying moderating role of purchasing power and consumer emotional intelligence - Waleed Hassan, Muhammad (13931) (Islamabad (unpublished), 2016)
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences.
Includes bibliographical references
Thesis supervisor: Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016
English
Keywords: Marketing -- Brand consciousness -- Sales vendors -- Purchasing power -- Tied purchasing -- Consumer cooperatives -- Consumer intelligence -- Consumer goods -- FMS