00910nam a22001697a 4500040003600000082001500036100003600051245015100087260003500238300003300273500013200306500004000438500004300478502005500521546001200576650015200588  cRiphah International University  a658.8bWAL  aWaleed Hassan, Muhammad (13931)  aImpact of brand consciousness and in-store promotions on impulsive buyingbmoderating role of purchasing power and consumer emotional intelligence  aIslamabadb(unpublished)c2016  a61 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences.  aIncludes bibliographical references  aThesis supervisor: Mubashar Hassan Zia  aThesis (MS)--Riphah International University, 2016  aEnglish  aMarketingvBrand consciousnessvSales vendorsvPurchasing powervTied purchasingvConsumer cooperativesvConsumer intelligencevConsumer goodsvFMS