TY  - BOOK
AU  - Waleed Hassan, Muhammad (13931)
TI  - Impact of brand consciousness and in-store promotions on impulsive buying: moderating role of purchasing power and consumer emotional intelligence
U1  - 658.8 
PY  - 2016///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Brand consciousness
KW  - Sales vendors
KW  - Purchasing power
KW  - Tied purchasing
KW  - Consumer cooperatives
KW  - Consumer intelligence
KW  - Consumer goods
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references; Thesis supervisor: Mubashar Hassan Zia; Thesis (MS)--Riphah International University, 2016
ER  -