Zainul Abidin Mohamed Ho Jo Ann Wong Foong Yee
Strategic management
- New York Oxford university Press 2014
- xvi, 272 p. : ill." Col. ; 26 cm.
Includes bibliographical references, case studies, appendices and index.
9789834710446 (pbk)
Strategic management
Strategic planning --Business level--Functional level--General environment--Industry environment--Stakeholders--Marketing--FMS--RSBM
658.4012 / ZAI