Zainul Abidin Mohamed Ho Jo Ann Wong Foong Yee

Strategic management - New York Oxford university Press 2014 - xvi, 272 p. : ill." Col. ; 26 cm.

Includes bibliographical references, case studies, appendices and index.

9789834710446 (pbk)


Strategic management
Strategic planning --Business level--Functional level--General environment--Industry environment--Stakeholders--Marketing--FMS--RSBM

658.4012 / ZAI