Zainul Abidin Mohamed Ho Jo Ann Wong Foong Yee creator text New York Oxford university Press 2014 monographic xvi, 272 p. : ill." Col. ; 26 cm. Includes bibliographical references, case studies, appendices and index. Strategic management Strategic planning Business level Functional level General environment Industry environment Stakeholders Marketing FMS RSBM 658.4012 ZAI 9789834710446 (pbk)