TY  - BOOK
AU  - Zainul Abidin Mohamed
TI  - Strategic management
SN  - 9789834710446 (pbk)
U1  - 658.4012 
PY  - 2014///
CY  - New York
PB  - Oxford university Press
KW  - Strategic management
KW  - Strategic planning
KW  - Business level
KW  - Functional level
KW  - General environment
KW  - Industry environment
KW  - Stakeholders
KW  - Marketing
KW  - FMS
KW  - RSBM
N1  - Includes bibliographical references, case studies, appendices and index
ER  -