Yusniza Kamarulzaman  Nor Khalida Abu <br/><br/>
Marketing management 

 - New York   Oxford University Press  2012 
 - xii, 410 p.  : ill.  ; 25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789834703691 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategies--Marketing opportunities--Forecasting demand--Product strategy--Pricing strategy--Global marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / YUS