TY  - BOOK
AU  - Yusniza Kamarulzaman
TI  - Marketing management
SN  - 9789834703691 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - New York 
PB  - Oxford University Press
KW  - Marketing
KW  - Marketing strategies
KW  - Marketing opportunities
KW  - Forecasting demand
KW  - Product strategy
KW  - Pricing strategy
KW  - Global marketing
KW  - FMS
N1  - Includes bibliographical references and index
ER  -