Shaw,  Robert <br/><br/>
Computer-Aided marketing and selling  information asset management 

 - New Delhi  Butterworth-Heinemann  1991 
 - vii, 223 p.  ; 24 cm. 
<br/><br/> Includes glossary, and index. 
<br/><br/><label>ISBN: </label>0750600705 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database management<br/>Database marketing--Automation strategy--Fusion strategy--Integration strategy--Customer databases--Planning--RIPP
<br/><br/><label>Dewey Class. No.: </label>658.800  / SHA