Keller, Kevin Lane <br/><br/>
Strategic brand management  building, measuring, and managing brand equity 

 - Noida  Dorling Kindersley (India) Pvt. Ltd  2008 
 - xxi, 692 p.  : ill.  , 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131719770 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand management--Branding challenges--Marketing communications--Management systems--Channel strategy --Brand performance--RIPP
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL