00572nam a22001457a 4500 0 0 0 0 EVC EVC 2017-02-25 Donated by: Dr. Yousof 0 658.827 KEL 27047 2017-02-25 00:00:00 1 2017-02-25 BK 17895 17895 9788131719770 (pbk) 658.827 KEL Keller, Kevin Lane Strategic brand management building, measuring, and managing brand equity Noida Dorling Kindersley (India) Pvt. Ltd 2008 xxi, 692 p. , 25 cm. : ill. Includes index. Product management Brand management Branding challenges Marketing communications Management systems Channel strategy Brand performance RIPP BK