TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9788131719770 (pbk)
U1  - 658.827 
PY  - 2008///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Product management
KW  - Brand management
KW  - Branding challenges
KW  - Marketing communications
KW  - Management systems
KW  - Channel strategy
KW  - Brand performance
KW  - RIPP
N1  - Includes index
ER  -