00708nam a22001577a 4500952012400000999001700124020002400141082001700165100002300182245007900205260005300284300003400337500002000371650015200391942000700543  00104070aEVCbEVCd2017-02-25eDonated by: Dr. Yousofl0o658.827 KELp27047r2017-02-25 00:00:00t1w2017-02-25yBK  c17895d17895  a9788131719770 (pbk)  a658.827bKEL  aKeller, Kevin Lane  aStrategic brand managementbbuilding, measuring, and managing brand equity  aNoidabDorling Kindersley (India) Pvt. Ltdc2008  axxi, 692 p.c, 25 cm.b: ill.  aIncludes index.  aProduct managementaBrand managementvBranding challengesvMarketing communicationsvManagement systemsvChannel strategy vBrand performancevRIPP  cBK