Babar Ur Rehman (12925) <br/><br/>
Corporate social responsibility as predictive of word-of-mouth and brand equity  the moderating role of customer satisfaction 

 - Islamabad  (unpublished)  2016 
 - xvii, 79 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. 
<br/><br/>Includes bibliographical references Thesis supervisor: Mubashar Hassan Thesis (MS)--Riphah International University, 2016 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Advertising--Customer prospective--Beverages buyers--Marketing strategies--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAB