00824nam a22001697a 4500040003600000082001500036100002800051245013000079260003500209300003900244500013100283502004000414502003900454502005500493546001200548650009400560  cRiphah International University  a658.8bBAB  aBabar Ur Rehman (12925)  aCorporate social responsibility as predictive of word-of-mouth and brand equitybthe moderating role of customer satisfaction  aIslamabadb(unpublished)c2016  axvii, 79 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences.  aIncludes bibliographical references  aThesis supervisor: Mubashar Hassan  aThesis (MS)--Riphah International University, 2016  aEnglish  aMarketingvAdvertisingvCustomer prospectivevBeverages buyersvMarketing strategiesvFMS