TY  - BOOK
AU  - Babar Ur Rehman (12925)
TI  - Corporate social responsibility as predictive of word-of-mouth and brand equity: the moderating role of customer satisfaction
U1  - 658.8 
PY  - 2016///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Advertising
KW  - Customer prospective
KW  - Beverages buyers
KW  - Marketing strategies
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences; Includes bibliographical references; Thesis supervisor: Mubashar Hassan; Thesis (MS)--Riphah International University, 2016
ER  -