00996nam a22001937a 4500040003600000082001500036100002800051245013000079260003500209300003900244500013100283502004000414502003900454502005500493546001200548650009400560952013100654999001700785  cRiphah International University  a658.8bBAB  aBabar Ur Rehman (12925)  aCorporate social responsibility as predictive of word-of-mouth and brand equitybthe moderating role of customer satisfaction  aIslamabadb(unpublished)c2016  axvii, 79 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences.  aIncludes bibliographical references  aThesis supervisor: Mubashar Hassan  aThesis (MS)--Riphah International University, 2016  aEnglish  aMarketingvAdvertisingvCustomer prospectivevBeverages buyersvMarketing strategiesvFMS  00104071aIMCbIMCd2017-03-02eRiphah International Universityl0o658.8 BABp25669r2017-03-02 00:00:00t1w2017-03-02yTH  c17921d17921