Shaw, Robert  <br/><br/>
Computer-Aided marketing and selling  Information asset management  

 - United Kingdom  Butterworth-Heinemann Ltd  1991 
 - vii, 223 p.  : ill.   ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750600705 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database management<br/>Database marketing--Automation strategy --Fusion strategy --Integrated strategy --Customer database--Planning--RIPP
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA