TY  - BOOK
AU  - Shaw, Robert 
TI  - Computer-Aided marketing and selling: Information asset management 
SN  - 0750600705 (hb)
U1  - 658.8 
PY  - 1991///
CY  - United Kingdom
PB  - Butterworth-Heinemann Ltd
KW  - Database management
KW  - Database marketing
KW  - Automation strategy
KW  - Fusion strategy
KW  - Integrated strategy
KW  - Customer database
KW  - Planning
KW  - RIPP
N1  - Includes index
ER  -