Kotler, Philip  Gray Armstrong <br/><br/>
Principles of marketing  

 - New Delhi  Pearson  2010 
 - xix, 732 p.  : ill., Col.  ; 25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789332558472 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Marketing environment--Pricing products--Sales promotion--Public relations--Global marketplace--Advertising--FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / KOT