00462cam a22001214a 4500020002400000082001600024100003500040245002900075260002900104300004000133500001900173650014800192  a9789332558472 (pbk)00a658.84bKOT  aKotler, PhilipaGray Armstrong10aPrinciples of marketing   aNew DelhibPearsonc2010  axix, 732 p.c; 25 cm.b: ill., Col.  aIncludes index 0aMarketingvMarketing strategyvMarketing environmentvPricing productsvSales promotionvPublic relationsvGlobal marketplacevAdvertisingvFMS