Impact of in-store environment and impulse buying tendency on impulsive buying behavior moderating effect of consumer emotional intelligence
- Islamabad (unpublished) 2016
- x, 71 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty Of Management Sciences Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016