Impact of in-store environment and impulse buying tendency on impulsive buying behavior
moderating effect of consumer emotional intelligence
Ramsah Afzaal (15438)
creator
text
Islamabad
(unpublished)
2016
monographic
x, 71 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty Of Management Sciences
Includes Bibliographical references
Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016
English
Marketing
Purchasing decisions
Environment factors
Employees behavior
Individualism
Collectivism
FMS
658.8 RAM