TY  - BOOK
AU  - Ramsah Afzaal (15438)
TI  - Impact of in-store environment and impulse buying tendency on impulsive buying behavior: moderating effect of consumer emotional intelligence
U1  - 658.8 
PY  - 2016///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Purchasing decisions
KW  - Environment factors
KW  - Employees behavior
KW  - Individualism
KW  - Collectivism
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty Of Management Sciences; Includes Bibliographical references; Thesis supervisor: Mr. Mubashar Hassan Zia; Thesis (MS)--Riphah International University, 2016
ER  -