Sohaib Ashraf (12892)

The impact of interpersonal influence and electronic word of mouth on customer satisfaction moderating role of perceived service quality - Islamabad (unpublished) 2017 - 52 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences
Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia

Thesis (MS)--Riphah International University, 2017


English


Management sciences--Social networking--Customer loyalty--Brand loyalty--Socialism--Facebook--FMS

658 / SOH