The impact of interpersonal influence and electronic word of mouth on customer satisfaction moderating role of perceived service quality
- Islamabad (unpublished) 2017
- 52 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2017