00845nam a22001697a 4500040003600000082001300036100002600049245014200075260003500217300003300252500013300285500004100418500004700459502005500506546001200561650010200573 cRiphah International University a658bSOH aSohaib Ashraf (12892) aThe impact of interpersonal influence and electronic word of mouth on customer satisfactionbmoderating role of perceived service quality aIslamabadb(unpublished)c2017 a52 p.b: ill.c; 29 cm.e+CD aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences  aIncludes Bibliographical references  aThesis supervisor: Mr. Mubashar Hassan Zia aThesis (MS)--Riphah International University, 2017 aEnglish aManagement sciencesvSocial networkingvCustomer loyaltyvBrand loyaltyvSocialismvFacebookvFMS