TY  - BOOK
AU  - Sohaib Ashraf (12892)
TI  - The impact of interpersonal influence and electronic word of mouth on customer satisfaction: moderating role of perceived service quality
U1  - 658 
PY  - 2017///
CY  - Islamabad
PB  - (unpublished)
KW  - Management sciences
KW  - Social networking
KW  - Customer loyalty
KW  - Brand loyalty
KW  - Socialism
KW  - Facebook
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences
; Includes Bibliographical references; Thesis supervisor: Mr. Mubashar Hassan Zia; Thesis (MS)--Riphah International University, 2017
ER  -