TY - BOOK AU - Keat, Paul G. TI - Managerial economics: economic tools for today's decision makers SN - 8129702444 (pbk) U1 - 338.5 PY - 2003/// CY - Singapore PB - Pearson Education KW - Economics KW - Managerial economics KW - Supply and demand KW - Demand estimation KW - Forecasting and computer KW - Capital budgeting KW - Risk and uncertainty KW - Challenges and opportunities KW - FMS ER -