Dyer, Davis  Frederick Dalzell  Rowena Olegario <br/><br/>
Rising tide  lessons from 165 years of brand building at procter & gamble 

 - Boston, Massachusetts  Harvard Business School Press  2004 
 - x, 467 p.  : ill.  ; 24 cm 
<br/><br/><label>ISBN: </label>1591391474 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management--Challenges in different countries--Procter & Gamble products--Case studies--Soap trade--Assembling the elements--Consumer products --FMS
<br/><br/><label>Dewey Class. No.: </label>338.767  / DYE