00553cam a22001094a 4500020002000000082001700020100005200037245007800089260006300167300003100230650018200261  a1591391474 (hb)00a338.767bDYE1 aDyer, DavisaFrederick DalzellaRowena Olegario10aRising tideblessons from 165 years of brand building at procter & gamble  aBoston, MassachusettsbHarvard Business School Pressc2004  ax, 467 p.b: ill.c; 24 cm 0aBrand name productsaProduct managementvChallenges in different countriesvProcter & Gamble productsvCase studiesvSoap tradevAssembling the elementsvConsumer products vFMS