TY  - BOOK
AU  - Dyer,Davis
TI  - Rising tide: lessons from 165 years of brand building at procter & gamble
SN  - 1591391474 (hb)
U1  - 338.767 
PY  - 2004///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Product management
KW  - Challenges in different countries
KW  - Procter & Gamble products
KW  - Case studies
KW  - Soap trade
KW  - Assembling the elements
KW  - Consumer products
KW  - FMS
ER  -