00751cam a22001454a 4500020002000000082001700020100005200037245007800089260006300167300003100230650018200261942000700443952014000450999001500590  a1591391474 (hb)00a338.767bDYE1 aDyer, DavisaFrederick DalzellaRowena Olegario10aRising tideblessons from 165 years of brand building at procter & gamble  aBoston, MassachusettsbHarvard Business School Pressc2004  ax, 467 p.b: ill.c; 24 cm 0aBrand name productsaProduct managementvChallenges in different countriesvProcter & Gamble productsvCase studiesvSoap tradevAssembling the elementsvConsumer products vFMS  cBK  00104070aIMCbIMCd2012-07-09ePurchased: Alvi Books Islamabadg250.00l0o338.767 DYEp3507r2018-12-10 00:00:00t1w2019-02-21yBK  c1841d1841