Usman Zafar Raja (13209)

The impact of communication quality on customer loyalty with mediatng (mediating) role of customer satisfaction & moderating role of trust - Islamabad (unpublished) 2017 - 77 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of requirement for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubashar Hassan Zia

Thesis (MS)-- Riphah International University, 2017


English


Marketing--Sales management--Sales promotions--New products--Advertising--Packaging--FMS

658.8 / USM