The impact of communication quality on customer loyalty with mediatng (mediating) role of customer satisfaction & moderating role of trust - Usman Zafar Raja (13209) (Islamabad (unpublished), 2017)
Submitted in partial fulfillment of requirement for the degree of Master of Sciences to the Faculty of Management Sciences.
Includes bibliographical references
Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International University, 2017
English
Keywords: Marketing -- Sales management -- Sales promotions -- New products -- Advertising -- Packaging -- FMS