TY  - BOOK
AU  - Usman Zafar Raja (13209)
TI  - The impact of communication quality on customer loyalty with mediatng (mediating) role of customer satisfaction & moderating role of trust
U1  - 658.8 
PY  - 2017///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Sales management
KW  - Sales promotions
KW  - New products
KW  - Advertising
KW  - Packaging
KW  - FMS
N1  - Submitted in partial fulfillment of requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references; Thesis Supervisor: Mr. Mubashar Hassan Zia; Thesis (MS)-- Riphah International University, 2017
ER  -