Khawar Hussain (13091) <br/><br/>
Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image   evidence form banking sector of Pakistan 

 - Islamabad  (unpublished)  2017 
 - xiv, 77 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences.  Includes bibliographical references  Thesis Supervisor: Mr. Mubashar Hassan Zia 
<br/><br/>Thesis (MS)-- Riphah International University, 2017 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Sales management--Sales promotions--Market potential--Market access--New products--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KHA