Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image evidence form banking sector of Pakistan - Khawar Hussain (13091) (Islamabad (unpublished), 2017)
Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences.
Includes bibliographical references
Thesis Supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)-- Riphah International University, 2017
English
Keywords: Marketing -- Sales management -- Sales promotions -- Market potential -- Market access -- New products -- FMS