00924nam a22001697a 4500040003600000082001500036100002700051245021800078260003500296300003800331500012800369500004000497500004700537502005600584546001200640650010200652  cRiphah International University  a658.8bKHA  aKhawar Hussain (13091)  aEffect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image bevidence form banking sector of Pakistan  aIslamabadb(unpublished)c2017  axiv, 77 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences.  aIncludes bibliographical references  aThesis Supervisor: Mr. Mubashar Hassan Zia  aThesis (MS)-- Riphah International University, 2017  aEnglish  aMarketingvSales managementvSales promotionsvMarket potentialvMarket accessvNew productsvFMS