TY  - BOOK
AU  - Khawar Hussain (13091)
TI  - Effect of green advertisement on green brand equity with mediating role of perceived quality of brand & moderating role of green brand perceived value & green brand image : evidence form banking sector of Pakistan
U1  - 658.8 
PY  - 2017///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Sales management
KW  - Sales promotions
KW  - Market potential
KW  - Market access
KW  - New products
KW  - FMS
N1  - Submitted in partial fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences; Includes bibliographical references; Thesis Supervisor: Mr. Mubashar Hassan Zia; Thesis (MS)-- Riphah International University, 2017
ER  -