00585cam a22001094a 4500020002000000082001700020100004000037245009800077260006300175300003500238650020200273  a1591391369 (hb)00a338.761bTAY1 aTaylor, Suzanne E.aKathy Schroeder10aInside intuitbhow the makers of Quicken beat Microsoft and revolutionized an entire industry  aBoston, MassachusettsbHarvard Business School Pressc2003  axviii, 318 p.b: ill.c; 24 cm 0aComputer software industryaCompetitionvSelecting starting teamvCustomer evangelist culturevCrossing the chasmvPlaying big leaguesvCrush MicrosoftvBringing on BennettvBennett basicsvFMSvFC