00631cam a22001334a 4500 0 0 0 0 IMC IMC 2012-07-09 Purchased: Alvi Book Bank 250.00 0 338.761 TAY 3491 2012-07-09 00:00:00 1 2019-02-21 BK 1844 1844 1591391369 (hb) 338.761 TAY Taylor, Suzanne E. Kathy Schroeder Inside intuit how the makers of Quicken beat Microsoft and revolutionized an entire industry Boston, Massachusetts Harvard Business School Press 2003 xviii, 318 p. : ill. ; 24 cm Computer software industry Competition Selecting starting team Customer evangelist culture Crossing the chasm Playing big leagues Crush Microsoft Bringing on Bennett Bennett basics FMS FC BK