TY  - BOOK
AU  - Taylor,Suzanne E.
TI  - Inside intuit: how the makers of Quicken beat Microsoft and revolutionized an entire industry
SN  - 1591391369 (hb)
U1  - 338.761 
PY  - 2003///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Computer software industry
KW  - Competition
KW  - Selecting starting team
KW  - Customer evangelist culture
KW  - Crossing the chasm
KW  - Playing big leagues
KW  - Crush Microsoft
KW  - Bringing on Bennett
KW  - Bennett basics
KW  - FMS
KW  - FC
ER  -