implications for marketing strategy Neal, Cathy Pascale Quester Del Hawkins creator text Boston McGraw-Hill Irwin 2005 monographic xxxiii, 668 p. : ill.,(Col.) ; 26 cm. Includes glossary and index Consumer behavior Information search Market surveys Social class Case studies FSSH GGC 658.83420994 NEA 0074713493 (pbk) 20260630143503.0