TY  - BOOK
AU  - Neal, Cathy
TI  - Consumer behavior: implications for marketing strategy
SN  - 0074713493 (pbk)
U1  - 658.83420994 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - Information search
KW  - Market surveys
KW  - Social class
KW  - Case studies
KW  - FSSH
KW  - GGC
N1  - Includes glossary and index
ER  -