persuading others to buy your ideas Begley, Kathleen A creator text New Delhi Viva Books Private Limited 2004 monographic viii, 110 p. : ill. ; 22 cm. Includes references and appendix. Business communication Commercial correspondence Readers' senses Rethink sales Selling FMS FSSH GGC 651.75 BEG 8176497401 (pbk) 20260702112135.0