TY  - BOOK
AU  - Begley, Kathleen A
TI  - Writing that sells: persuading others to buy your ideas
SN  - 8176497401 (pbk)
U1  - 651.75 
PY  - 2004///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Business communication
KW  - Commercial correspondence
KW  - Readers' senses
KW  - Rethink sales
KW  - Selling
KW  - FMS
KW  - FSSH
KW  - GGC
N1  - Includes references and appendix
ER  -